What is SEO?

The short answer to this question is that it is a process of setting up a website, so it ranks as high as possible in relevant search results. Now, that is technically what search engine optimization is, but this statement does not explain the process very well. Here we will delve a little deeper into what SEO is and why it is important.

Search Engine

A search engine is a web page you visit to search for links to other web pages. You plug in a phrase, and the search engine instantly returns thousands, if not millions, of website links. How do these results end up on the page? How is it determined who is first on the list?

There are two ways to get your website listed in the search engine results. You can pay for a top spot, which is called a sponsored link, or you can rank organically. The latter is the most popular method because the only cost is what you put into your website (building, hosting, SEO, etc.)


Google, Yahoo, and Bing all have specific methods for choosing relevant organic search results. They take many different things into account, including the age of the website, keyword placement, links, back-links and so much more. Each search engine has automatic bots that go out and collect information about websites, stuff like:

  • Links- particularly authority links
  • Back-links
  • Keywords in domain name
  • Keywords throughout first few pages
  • Social Metrics


This is where your resident SEO expert comes into play! A search engine optimization expert will assess your web pages and determine where to make changes, such as adding relevant keyword rich content, backlinks and more. This way, you not only get increased traffic to your website but good traffic.

Targeted Results

A flood of traffic to your site looking for Windows operating system information when you sell window treatments is not going to be very helpful to your business. There was a time when simple keywords were enough to rank well in the search engines and result in good targeted traffic, but the highway is so congested today, it requires a better directions.

Longer keyword phrases, links to good authority sites related to your site, page ranking and quality of content all go into creating a website that is search engine optimized for the best results.


SEO is a simple concept that is not so simply implemented. Each search engine has a slightly different method for determining who ranks where and they are constantly upgrading and updating the system to weed out spam or junk websites and pages. Do you need a Connecticut SEO expert to look over your website and make an assessment? If you do not see good levels of organic traffic, the answer should be yes!

Technology Drives Independent Hoteliers

The distinctive details dedicated to drawing the attention of the millennial are favorite subjects throughout company conferences and meetings. Only the past couple of years have experienced the launching of robotic counter clerks and porters to the world’s hospitality sector! It’s component of a goal to provide outstanding customer care via strategies and tactics that inspire suggestions and returns from each customer.

Managers and owners of motels encounter some complications to answer the competition from big chains. Free of charge Wi-Fi, 400-count linen, and multi-channel flat-screen Televisions are not thought to be incentives. Younger visitors, Baby Boomers, along with the seniors beyond that collection think they need to offer at no extra expense. A hotel management system will help fulfill the many expectations effectively whenever it adds to your knowledge, determination, and a strategy.


1. Save time. List out day-to-day, week by week, and month-to-month activities. Make a note of how many hours they complete and who does them. Similar to many small business owners, you’ll likely be jotting your name a lot. A software application that evaluates the comprehensive data is designed to condense and organize the workload. Personnel ( as well as you ! ) can finish most records quickly. Useful tips on activities to consist of are :

  • Making bookings
  • Hotel room assignments
  • Calendaring
  • Check-in and check-out
  • Visitor data such as names, telephone numbers, and bank card details.

2. Increase occupancy. Hotel management systems which create for motels increase occupancy in many ways. Visitors make bookings at their convenience with a secure internet connectivity. Only one click. That’s it. Millennials choose to process their demands instantly. Guests who decide to reserve their hotel room by contacting the front desk and talking with a live agent still possess that method – but you’ll notice it is occurring much less . Guests prioritize their hectic schedules, as well as the more user-friendly your application, is the far better they’ll enjoy it.

3. Build guest loyalty by allowing guests understand they’re valuable. Make use of the time you save to speak to and greet guests. Returning customers enjoy being recognized by name. Follow-through on reviews published on Facebook, Yelp, along with other social networking sites. An individual negative post without rebuttal or apology can redirect a prospective visitor to another motel website.

4. Maximize the PMS. PMS with internet storage is simple to keep up since the merchant handles technical information such as software updates, data security, and upkeep. Having access to reports out of your home or office computer or another machine with Internet functionality from anywhere on the planet with Online access. Verification keeps data protected.

Verify the hotel management system you decide to use is designed to synchronize information between business units. It eliminates the complicated buildup of old motel and customer data. Motel employees can save time by going over and upgrading data on a mobile device rather than needing to go back to the centralized computer at the front desk to process changes. Step away from the computer desk once in a while realizing that you can look up a report, look into a shipment, or confirm the schedule from your Device. Evaluate the goal and set of jobs to prove the program getting thought about will achieve your goals.

Welcome to Digital FASM!

The Digital Fine Art Society of New Mexico was founded in May 2002 to share ideas and knowledge, to educate, to mount group exhibitions, and to promote the advancement of Digital Fine Art and digital fine artists in the state of New Mexico.

The majority of members are experienced fine artists trained in traditional techniques of painting, drawing, photography, and printmaking. Other members are artists who want to become more familiar with digital art. We are united by our passion for using computer tools to create works of fine art and by our love for the evolving, creative medium of digital art.


  • To share information and techniques
  • To educate and promote digital fine art to the public
  • To arrange group exhibitions for digital fine art works


If you are a Fine Artist in New Mexico who is excited about and printing works of Digital Fine Art [sorry, not video, animation or multi-media], we invite you to join DFAS of New Mexico. JOIN NOW! Dues are $25 per year, renewable on the first of each following year.